Lately, we hear a lot about the digitization of companies. News talking about headlines such as “Digital maturity would add to the Spanish gross domestic product 120,000 million euros in 2025” or that Spain ranks 11th in the ranking according to the Index of Economy and Digital Society produced annually by the European Union.

According to Pierre Naterme, CEO of Accenture, “Digitization is the main reason for failure of 50% of Fortune 500 companies since 2000. Clearly, it is a critical issue to address quickly: not adapt to the digital world Can be a professional and business suicide in numerous cases. That is why measures should be taken”.

According to Pierre Naterme, CEO of Accenture, “Digitization is the main reason for failure of 50% of Fortune 500 companies since 2000. Clearly, it is a critical issue to address quickly: not adapt to the digital world Can be a professional and business suicide in numerous cases. That is why measures should be taken”.

Data that reflects the reallity

  • Only 13% of Spanish companies are in an advanced process of digitization in the field of people management.
  • 47% are starting the process.
  • 23% thought to do so shortly.
  • 17% do not consider it a priority.

What the digital transformation entails

The digital transformation for companies is a high economic effort as well as resources of all kinds, human, logistical, administrative … That is why, if we want to carry it out in a satisfactory way we must be very rigorous and involve each of the Employees of our company.

There are many large companies, mostly multinationals, who have started this process since from the main headquarter, so have been required. With this they have nothing more than to put into practice the measures and mechanisms that are demanded from the matrix. However, we find other types of companies that have to carry this transformation themselves, establishing guidelines and deadlines with which to carry out this change. These types of companies are faced with the uncertainty and ignorance of a change that they will have to carry out in the best possible way.

Basic pillars

One of the most important basic pillars is to train the people of these companies who are going to carry out the digital transformation. But how should we face this great challenge? Are there any rules or steps that can be followed to achieve the goal?

We must make participants in the entire process of digital transformation to each of the employees of each department that make up the company. In this way, they will feel that the transformation involves them and consequently apply each of the changes that have to be carried out.

In addition we all know that you always work better and more confortable when you know that you are a voice within the company that your opinions help to grow and improve the company as a whole.

The second basic pillar to establish digitalization in companies is the transformation of business models. We must modify the business models by making them more digital so that we can adapt gradually to those companies that have already established the model of digital transformation. In this way, we will be able to compete at the same level.