Inteligencia artificial

What is Artificial Intelligence?

Trying to define the term Artificial Intelligence (AI) is not a simple task. Artificial Intelligence can be defined as «The simulation of human intelligence processes by machines» or «The combination of algorithms raised with the purpose of creating machines that have the same capabilities as the human being»

Either way, it is important to emphasize that its purpose is not to be the final product but to improve existing products by providing them with intelligence.

While AI may seem something somehow mysterious and distant, its origins go back several decades. It was in 1956 when the term was coined at a conference in Dartmouth for the first time.

The amount of data that is produced every day, together with the digitization of business processes has led today´s boom.

Types of Artificial Intelligence

Artificial Intelligence can be classified according to various criteria. One of the most frequently used criteria distinguishes bewteen:

Name Definition Examples
Systems that think like humans Systems that automate tasks and try to emulate human thinking Decision making, learning or problem solving
Systems that act like humans Systems that try to emulate human behavior Robots
Systems that think rationally Systems that emulate the rational logical thinking of humans (perceptions, reasoning and actions) Expert systems
Systems that act rationally Systems that try to rationally emulate human behavior Smart agents

Practical applications:

Some of the most common applications are:

  • Facial recognition
  • Voice assistants
  • Interactive chatbots
  • Video games: bots that play against us.
  • Medical diagnosis: Greater speed, higher quality, image classification, better accuracy of diagnosis and object recognition are possible with AI. Other possible uses are: appointment scheduling or medication reminders.
  • E-commerce: Product and services personalization.
  • Security: Fraud detection and pattern extraction.
  • Automotive industry: Collision avoidance and even autonomous driving is becoming possible.
  • CRM and marketing: Personalized customer follow-up, automation of offers and marketing activities and behaviour analysis are some of the advantages of AI.
  • Finance: Personalized financial advice.


According to Gartner, in 2020 85% of the interaction with customers will be managed by IA. Overall, AI market is estimated to reach 127,000 million dollars in 2025, a figure much higher than the 2,000 million 2015.

Currently the AI ​​systems are very specialized and, therefore, designed to perform a very defined task. We are still far from the prediction of Stephen Hawkins who warned that artificial intelligence could wipe out humanity.

Risks of Artificial Intelligence

The Artificial Intelligence brings incredible improvements and advances but also poses risks.

Think of a Trojan capable of self-improvement by creating more complex and different versions of themselves  or as a worm capable of learning each time it is detected. That is why every advance in AI must be accompanied by a transformation in security. In such a changing world it is not realistic to keep protecting businesses with tools designed 20 years ago.

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